My top 3 things to consider with AdSense or another PPC.

If you are looking for a career in blog writing, here’s a heads up for you, it won’t happen overnight. Well, maybe it will IF you are already an established top selling author or a celebrity. But for the rest of us, it will take some work.

This is the first in a series of articles on different ways to make money blogging. Some of the things we’ll be discussing are PPC ads, affiliate marketing, product marketing and anything else we can do (i.e freelancing!).

Let’s break it down to easy figures. Let’s say you want to make $3,000 a month, that’s $36,000 a year. $100 a day. (I’ll use this in each future article as well.)

First off, we’ll look at PPC ads using Google Adsense. You’ll need tons of readers because you’ll get about 10% conversion rate. What that means is, not every reader will click on the ads or buy your product. One in every 10 might. So the more clicks you want the more readers you’ll need.

Let’s see what it takes to actually make $100 a day blogging using PPC like Google AdSense.

  1. Readers

If you want to use PPC as your only source of income, think again.With PPC you make a few cents from each reader that clicks on the ad. (Not every reader does that!) If you made 25 cents per click, you would need 400 clicks per day to make $100.

If for some reason your site generated an abnormally high percentage of readers that did click through the ads, (let’s say 10%), then you would need 4,000 readers per day! More people are ad blocking these days, so in reality, it’s probably closer to less than 1%.  Meaning you’ll need a ton more readers to make $100 a day this way. If you can do that, then go for it. The rest of us, well, we can still make a little money on the side.

If you want to make $10 a day you’ll need an average of 400 readers per day. While that may be achievable, it only makes you $300 a month. Not a bad supplement income!  Minterest has an excellent article about making money with Google AdSense.

You can go here to read how Google Adsense works.

2. Readability

Something else to consider is how your blog will look. How many ads will you place? Where will you place the ads? Will you use a banner across the top of your page? Or sidebar ads? How many ads will you place throughout your page?

I’ve been to a couple blogs where I thought the information would be great. But the pages were full, and I mean FULL of ads. After scrolling down from the huge banner ads at the top of the page, I finally got to the beginning of the article. It was good information to start with.

Then the article was interrupted with a square box Ad. So I had to scroll down to find where the article started up again. Meanwhile, the many sidebar ads were distracting.  I managed to find a few more sentences of the article before another banner type ad box cut through the article. Then another banner Ad box. I never finished those articles. Rather than waste  my time trying to read between all the ad boxes, I went to another site.

Revenue gained by having a massive amount of ads throughout their article? No. A reader lost forever? Yes. Too many ads can negatively impact the readability of your page.

Too many ads can negatively impact the readability of your page. So if you use PPC like Google AdSense then use them wisely! Use them to enhance your reader experience not to clutter it up.

3. Credibility

Worse yet, too many ad boxes can diminish your credibility. Those blogs I mentioned in #2 that I tried to read, well they are no longer my go-to resources on that topic. They lost their credibility because they had too many ads.

Having too many ads interrupting the information makes it feel like a content farm. That’s a blog set up for the sole purpose of generating income and is not really concerned about the type or quality of the content.

Remember the 4,000 readers it takes to make $100 a day? If you’re just pushing out content with a content farm you’ll probably need to increase your readers to compensate for those that bounce off the page before they  read the articles (like I did). And you’ll need plenty of blog writers on staff to pump out hundreds of useless articles.

Bottom line

Making money with a PPC like Google AdSence is achievable. You’re probably not the type of blogger who actually wants to start a content farm. You’re one of the good bloggers. A blogger that wants to be known as an excellent writer, an expert in your field. You’re a blogger that wants to be credible and gain readers because the information you write is good, useful and something that people want to read.

So you should start writing today. The more you write the better you’ll write. Your blog probably won’t make much money the first week, or month. But if writing is what you love then write.

I’ll be writing more on ways to make an income with your blog. So stay tuned!

Creatively Speaking,