Freelancing is a great way to make an income. It may be scary to step away from the corporate grind to go it alone. Freelancing could allow you to spend more time with your family and provide a decent income. Or it could suck up every waking minute of your time for a minimal income and you’ll hate it.
Starting out as a freelancer isn’t easy unless you already have a huge network of potential clients waiting at your door, which most of us don’t. So the first challenge is finding the clients. Then there’s meeting with the clients, presenting a proposal, and waiting to see if they’ll accept it. What if the client rejects the proposal, what then? Should you lower your rate? Promise to do more than the proposal stated? Guarantee to get it done sooner ?
How you respond to those questions is a vital step. If you lower your rate you could get the business, but it probably won’t help you reach your income goals. It would be like getting hired to work for $20 an hour but when you get there the boss says he’ll only pay $10 an hour. Would you stay and work anyway?
Another potential negative outcome from lowering your rate is that when the client gives you a referral, that referral has been told that if he balks at your price, you’ll cave in and charge less. That’s not good for business! And it’s not vey professional.
The problem is getting the first few clients without having a portfolio or past clients to provide commendations that you can use. This can make you feel like an imposter. Then the “imposter syndrome” starts to creep in. You know the saying “fake it until you make it” or “dress for the job you want, not the job you have”. While doing this you may feel like an imposter for awhile. But think about this, are you good at what you do? If you are, then go ahead and strut those tail feathers proudly. But don’t go overboard and become cocky just be confident in yourself and your abilities. Cocky won’t win clients, confidence will.
Here’s a link for “Charge What You’re Worth” It’s a free 9 lesson course. If you’re new to freelancing or not getting the business you want, take a look at it. It may change your perspective and help you get more clients.
Freelancing isn’t for everyone. It takes courage, confidence, and skill. But it could be the best job you ever have.