My top 3 things to consider with AdSense or another PPC.

If you are looking for a career in blog writing, here’s a heads up for you, it won’t happen overnight. Well, maybe it will IF you are already an established top selling author or a celebrity. But for the rest of us, it will take some work.

This is the first in a series of articles on different ways to make money blogging. Some of the things we’ll be discussing are PPC ads, affiliate marketing, product marketing and anything else we can do (i.e freelancing!).

Let’s break it down to easy figures. Let’s say you want to make $3,000 a month, that’s $36,000 a year. $100 a day. (I’ll use this in each future article as well.)

First off, we’ll look at PPC ads using Google Adsense. You’ll need tons of readers because you’ll get about 10% conversion rate. What that means is, not every reader will click on the ads or buy your product. One in every 10 might. So the more clicks you want the more readers you’ll need.

Let’s see what it takes to actually make $100 a day blogging using PPC like Google AdSense.

  1. Readers

If you want to use PPC as your only source of income, think again.With PPC you make a few cents from each reader that clicks on the ad. (Not every reader does that!) If you made 25 cents per click, you would need 400 clicks per day to make $100.

If for some reason your site generated an abnormally high percentage of readers that did click through the ads, (let’s say 10%), then you would need 4,000 readers per day! More people are ad blocking these days, so in reality, it’s probably closer to less than 1%.  Meaning you’ll need a ton more readers to make $100 a day this way. If you can do that, then go for it. The rest of us, well, we can still make a little money on the side.

If you want to make $10 a day you’ll need an average of 400 readers per day. While that may be achievable, it only makes you $300 a month. Not a bad supplement income!  Minterest has an excellent article about making money with Google AdSense.

You can go here to read how Google Adsense works.

2. Readability

Something else to consider is how your blog will look. How many ads will you place? Where will you place the ads? Will you use a banner across the top of your page? Or sidebar ads? How many ads will you place throughout your page?

I’ve been to a couple blogs where I thought the information would be great. But the pages were full, and I mean FULL of ads. After scrolling down from the huge banner ads at the top of the page, I finally got to the beginning of the article. It was good information to start with.

Then the article was interrupted with a square box Ad. So I had to scroll down to find where the article started up again. Meanwhile, the many sidebar ads were distracting.  I managed to find a few more sentences of the article before another banner type ad box cut through the article. Then another banner Ad box. I never finished those articles. Rather than waste  my time trying to read between all the ad boxes, I went to another site.

Revenue gained by having a massive amount of ads throughout their article? No. A reader lost forever? Yes. Too many ads can negatively impact the readability of your page.

Too many ads can negatively impact the readability of your page. So if you use PPC like Google AdSense then use them wisely! Use them to enhance your reader experience not to clutter it up.

3. Credibility

Worse yet, too many ad boxes can diminish your credibility. Those blogs I mentioned in #2 that I tried to read, well they are no longer my go-to resources on that topic. They lost their credibility because they had too many ads.

Having too many ads interrupting the information makes it feel like a content farm. That’s a blog set up for the sole purpose of generating income and is not really concerned about the type or quality of the content.

Remember the 4,000 readers it takes to make $100 a day? If you’re just pushing out content with a content farm you’ll probably need to increase your readers to compensate for those that bounce off the page before they  read the articles (like I did). And you’ll need plenty of blog writers on staff to pump out hundreds of useless articles.

Bottom line

Making money with a PPC like Google AdSence is achievable. You’re probably not the type of blogger who actually wants to start a content farm. You’re one of the good bloggers. A blogger that wants to be known as an excellent writer, an expert in your field. You’re a blogger that wants to be credible and gain readers because the information you write is good, useful and something that people want to read.

So you should start writing today. The more you write the better you’ll write. Your blog probably won’t make much money the first week, or month. But if writing is what you love then write.

I’ll be writing more on ways to make an income with your blog. So stay tuned!

Creatively Speaking,

Cynthia

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Top 3 gripes about online articles.

I love to write. I have several stories that I started when a topic inspired me, but most are unfinished. It seems like my other creative projects pull me away. Some days, I’m just not inspired to write, or I  have so many other chores to do that I just can’t take the time to write. So I spend the day pondering over the story plot or characters.  Other days, I can write all day and on into the night.

None of my writing has ever gotten much notice. My goal is to learn how to get my blog (or any of my other stories) noticed, or even better to make some money with my writing. This means I have to learn about how to promote myself online. Making money as a blog writer would be my dream job because I love writing. NOT because people promote it as an easy way to get rich. So far I’ve learned that it takes patience, time and skill. And mostly that it is not a get rich quick way to earn a living. Besides, I’m not after get rich quick, I’m after doing what I love and making a modest living  at it.

I’ve searched several sites on the topic of how to promote and make money blogging. Some of the sites look like ‘get rich quick’ schemes. I did find some that have good information. At least from my beginner level experience, it seems like good information. There’s so much information about how to make money blogging, that I decided to start evaluating the sites based on a few criteria (my 3 gripes).

First, I know that typos are a common occurrence online, but why? There are so many spell checker apps available that no one should ever have a typo. I think that if the site owner wants to look professional, she/he should run a quick spell check through the article.

Second is sort of related to spelling, it’s grammar. The spell checker may not find any misspelled words but that doesn’t mean the article is error free. I’ve seen several articles that contain “I’m am” or “I’ve have” it in.  Also in this section, I include using the wrong words, spelled correctly, but misused in the sentence. Like using the word pain instead of the word pane. As in  “Look at my dirty window pain”.  Little mistakes like that make an article difficult to read, at least for me. I’m thinking more about the errors than I am the information presented.

Third, I’ve come across some sites that have terrific information, to start with. Then in order to find out all the real details, I find out I have to pay for it. That to me is a bait and switch technique. I’m sure it works, and those people probably make a lot of money doing it. But I don’t want to make money that way. If the information is for sale, tell me upfront. Don’t suck me into reading 5 pages of material, hinting that the answers are coming. And then tell me I have to pay for it. I hate wasting my time that way.

It doesn’t take much to re-read an article. Most of the time the articles are not that long. And if it is, maybe it’s a good idea to have a friend or co-worker read it over before it’s published. Or better yet, use a spell and grammar checker.

My top three gripes about online articles.

  1. Misspelled words
  2. Incorrect Grammar
  3. Bait and Switch tactics

What do my top 3 gripes about online articles have to do with learning how to make money blogging? It tells me 3 things that make a good article.

  1. An article has to be professional, no mistakes.
  2. It has to be easy to read.
  3. It has to give the reader good information.

My quest to learn about promoting my blog will continue. It will take some time before I can say “I write (or blog)  for a living”. And probably even longer to actually write articles that avoid my 3 gripes and incorporate 3 things that make a good article.

Stay tuned for all the steps I take and things I learn on my way to learning how to make money blogging.

Creatively,

Cynthia